Seen Any Good Content Lately?
Yo! Seen any good content lately? No? Interesting how labelling something as content makes you shift your frame of reference away from thinking about a good movie, book or music video and makes you...
View ArticleCreating Seamless Omni-channel Experience
Yo! It’s been a bad week for me on the shopping front, with two major snafus across the online portals of two very different product categories. In both the cases I tried the ‘official’ customer...
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How to Use LinkedIn Better With Bill Gates
Yo! The OMG news for the week is of course the acquisition of LinkedIn by Microsoft. It shows the increasing need to integrate social data into the business context. Whether it is knowing that a...
View ArticleBorn after 1992? You are A LibKid?
Yo! 25 years of Liberalization. Surely that is worthy of a celebration. Or at least a special sale. Or a coupon. Or something. I graduated in 1992, and most of my batch considered migration. Away...
View ArticleIt’s For You. And Like,er, a 1000 Like You
Yo! True luxury is an experience that anticipates what you would like and delivers it without being asked. And can fulfill your slightest whim of customization. And before you think that it involves...
View ArticleMarketing in Sweden
Yo! I’m in sunny Sweden and much impressed by their marketing capabilities. Alfred Nobel not only invented dynamite he created the world’s most powerful Awards brand. And successfully rebranded...
View ArticlePost from Scandinavia
Yo! This week we were in Finland. Most of the time, travelling through Scandinavia I wonder how these small, icy countries managed to go out and conquer not just with the Vikings but now with brands...
View ArticleGo, Go, Pokemon Go | Marketing Lessons from Kabali
Yo! Go, Go, Pokemon Go! This is a rare example of a declining brand reinventing itself as a pioneer. They’ve managed to launch a super-hit mobile game AND showcase the potential of Augmented Reality...
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Why ‘Fire’ a Customer?
Yo! I’m hurt and upset. TWO hotel chains have sent me notices in the recent past saying that they are going to discontinue my ‘Loyalty” account unless I rush out and buy some room nights. Is this...
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Moving Towards Automation & Virtual Reality
Yo! I really liked the thought in one of our articles this week on how fixing the customer’s worries is a big win for marketers. And it got me thinking about how often brands do that. As a customer...
View ArticleProfits in a World of Zero Pricing
Yo! I saw an ad for a Friendship Day sale and felt a sense of boredom. Discounts are passé. I’d like stuff for free, thank you very much. My desire isn’t so far-fetched. The price of many categories is...
View ArticleShoes for Rakshabandhan
Yo! I sympathize with shoe manufacturers. Hard to think of an Indian festival where gifting shoes would be appropriate. So Relaxo, the makers of Sparx shoes (which has fans in our editorial team)...
View ArticleIndia@Olympics | Winning the Next Awards?
Yo! India@Olympics did not live up to its hype. This year there was more marketing money behind it and a slightly better preparedness thanks to initiatives such as Olympic Gold Quest (the site has...
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On the Digital Highway | What’s a Super-Boss?
Yo! Cousin-brother, co-sister, rakhi-brother, own-sister – the Indian English vocabulary is rich with the nuances of relationship. Let me add one from the workplace – super-boss, which refers to your...
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Increasing the Scope of “Digital” Marketing
Yo! Delhi here I come! Doubly excited because Karnataka is closed due to a bandh. Again. Anyways. I am in Delhi to conduct a course on Digital Marketing for the Vedica Scholars Program which is an...
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Marketing the Moment
Yo! Vertu produces very expensive phones. They are hand-made in England, so they must be jolly good. Their USP is to do with the surround attributes (alligator skin, gold etc) rather than the core,...
View ArticleAffordable Luxury And Other Marketing Boosts
Yo! I remember sitting uncomfortably on a trolly sipping chai bought from a passing tea vendor. This was Mumbai airport circa 2000. A business lounge was something to crave for – and some credit...
View ArticleOmni-channel Strategy for Digital | Patanjali Jeans
Yo! I was in Delhi yesterday co-hosting with Microsoft a CMO Roundtable on Omni-channel Strategy for Digital. We had a lovely group of participants from organizations as diverse as Kaff, Indraprastha,...
View ArticleDo You Know Who I Am?
Yo! Part of why we perhaps feel more irate about poor customer experiences these days is that we feel that the brands know us better and should avoid making obvious mistakes. If I’ve told you my...
View ArticleAI Search for Marketing & Other Marketing Boosts
Yo! I’ve not had much to do with Artificial Intelligence, even of the primitive sort, since my final year computer science engineering project years ago. This morning inspired by an article that said...
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