I Don’t Read Playboy | Being Sahadev | PR Is Dead
Yo! Noone says that they read Playboy. They just keep buying it. This is the Playboy effect that impacts research. If something is less socially acceptable then you tend not to share it publicly....
View ArticleDeepika — Drop Ranveer. Jack & Jones, You Too
Yo! What were Jack & Jones thinking? Or drinking? Or smoking? When they approved this not just retro, but plain retrograde ad? It blatantly promotes sexual harassment which is illegal in India...
View ArticleClik here to view.
My Bots Will Talk to Your Bots
Yo! News of the Lufthansa strike reached me as news often does – via a casual post on Twitter of someone saying their client was delighted to have a few extra days because his flight was cancelled....
View ArticleWill Presidents & Prime Ministers Fund Twitter?
Yo! Once upon a time when the king or queen wanted to say something they did. They sent off a town crier to spread the news far and wide. They weren’t troubled by things like simultaneous sharing...
View ArticleMessy Rocks!
Yo! “Siloed data architecture”, “data analyst”, “IT roadmap”, “portfolio rationalization”, “system integration” – you could be forgiven for thinking this is an IT text book, but no, these were the...
View ArticleClik here to view.
10 Kilos Extra Matters to Marketers
Yo! I got an SMS from Air Asia saying that guests flying from Delhi to Imphal could take an extra 10 Kilos free baggage because of the situation there. I confess I had to google to figure out what...
View ArticleHow Many or How Much?
Yo! What if you didn’t have to go to work? What would you do? It isn’t as far-fetched as you think. I’m sure we all know someone who is able to spend their time at home managing the needs of the...
View ArticleClik here to view.
HNY 2017. Wassup?
Yo! In my childhood, New Year was one of the four occasions that merited new clothes. We used to choose the fabric in one shop, the lace or piping in another, then the buttons and thread in yet...
View ArticleGood Marketing Makes Presidents
Yo! Did you see Donald Trump’s press conference yesterday? He has mostly spent his life in construction and considers himself a good salesperson. You may disapprove of his ends- justifies-the-means...
View ArticleClik here to view.
Video Killed Long Copy :(
Yo! When was the last time you wrote a long post on Facebook? (Only exceptions on my feed are the ones supporting jallikattu.) Once Facebook added the ‘angry’ and ‘sad’ emoticons even a funeral...
View Article