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Video Killed Long Copy :(
Yo! When was the last time you wrote a long post on Facebook? (Only exceptions on my feed are the ones supporting jallikattu.) Once Facebook added the ‘angry’ and ‘sad’ emoticons even a funeral...
View ArticleGood Marketing Makes Presidents
Yo! Did you see Donald Trump’s press conference yesterday? He has mostly spent his life in construction and considers himself a good salesperson. You may disapprove of his ends- justifies-the-means...
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HNY 2017. Wassup?
Yo! In my childhood, New Year was one of the four occasions that merited new clothes. We used to choose the fabric in one shop, the lace or piping in another, then the buttons and thread in yet...
View ArticleHow Many or How Much?
Yo! What if you didn’t have to go to work? What would you do? It isn’t as far-fetched as you think. I’m sure we all know someone who is able to spend their time at home managing the needs of the...
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10 Kilos Extra Matters to Marketers
Yo! I got an SMS from Air Asia saying that guests flying from Delhi to Imphal could take an extra 10 Kilos free baggage because of the situation there. I confess I had to google to figure out what...
View ArticleMessy Rocks!
Yo! “Siloed data architecture”, “data analyst”, “IT roadmap”, “portfolio rationalization”, “system integration” – you could be forgiven for thinking this is an IT text book, but no, these were the...
View ArticleWill Presidents & Prime Ministers Fund Twitter?
Yo! Once upon a time when the king or queen wanted to say something they did. They sent off a town crier to spread the news far and wide. They weren’t troubled by things like simultaneous sharing...
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My Bots Will Talk to Your Bots
Yo! News of the Lufthansa strike reached me as news often does – via a casual post on Twitter of someone saying their client was delighted to have a few extra days because his flight was cancelled....
View ArticleDeepika — Drop Ranveer. Jack & Jones, You Too
Yo! What were Jack & Jones thinking? Or drinking? Or smoking? When they approved this not just retro, but plain retrograde ad? It blatantly promotes sexual harassment which is illegal in India...
View ArticleI Don’t Read Playboy | Being Sahadev | PR Is Dead
Yo! Noone says that they read Playboy. They just keep buying it. This is the Playboy effect that impacts research. If something is less socially acceptable then you tend not to share it publicly....
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PLU vs PLT and The Pitfalls of Confirmation Bias
Yo! The long tail is truly awesome – it allows you to float along in a happy bubble of one – but you now might have more in common with someone in Scandinavia than with your neighbour in Koramangala....
View ArticleArnab is Intelligent, Articulate and a Great Moderator
Yo! Arnab Goswami is one of the few Indian journos to have a brand and fan following of the heft of some of the more famous US talk show hosts. His prime time Newshour though positioned as a current...
View ArticleMeasuring Mistry and More Marketing Mysteries
Yo! I’m feeling a bit sorry for Cyrus Mistry. Not because I have great insight on what he did (or didn’t do) as Chairman, but because till he took the job he would have considered himself a rather...
View ArticleMarketers Can’t Have Morals
Yo! As my Facebook feed filled up with people sharing their strong views supporting or opposing Karva Chauth (a fast undertaken by the wife for the welfare of the husband) I wondered how a festival...
View ArticleAI Search for Marketing & Other Marketing Boosts
Yo! I’ve not had much to do with Artificial Intelligence, even of the primitive sort, since my final year computer science engineering project years ago. This morning inspired by an article that said...
View ArticleDo You Know Who I Am?
Yo! Part of why we perhaps feel more irate about poor customer experiences these days is that we feel that the brands know us better and should avoid making obvious mistakes. If I’ve told you my...
View ArticleOmni-channel Strategy for Digital | Patanjali Jeans
Yo! I was in Delhi yesterday co-hosting with Microsoft a CMO Roundtable on Omni-channel Strategy for Digital. We had a lovely group of participants from organizations as diverse as Kaff, Indraprastha,...
View ArticleAffordable Luxury And Other Marketing Boosts
Yo! I remember sitting uncomfortably on a trolly sipping chai bought from a passing tea vendor. This was Mumbai airport circa 2000. A business lounge was something to crave for – and some credit...
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Marketing the Moment
Yo! Vertu produces very expensive phones. They are hand-made in England, so they must be jolly good. Their USP is to do with the surround attributes (alligator skin, gold etc) rather than the core,...
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Increasing the Scope of “Digital” Marketing
Yo! Delhi here I come! Doubly excited because Karnataka is closed due to a bandh. Again. Anyways. I am in Delhi to conduct a course on Digital Marketing for the Vedica Scholars Program which is an...
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